As Super Bowl LX electrifies Northern California, the NFL is spotlighting the diverse cultural fabric of the San Francisco Bay Area through its “Origins: An NFL Collection” — and at the heart of that celebration are three locally rooted creative brands.
For the fifth year running, the NFL tapped three San Francisco-based designers and labels to interpret the spirit of the game through art, fashion, and community storytelling. The curated lineup includes Aaron De La Cruz, BLVCK SCVLE, and Nostalgia — the latter co-founded by Filipino American designers Jaden Yo-Eco and Humbert Lee.
Nostalgia, a streetwear brand deeply influenced by Filipino culture and Bay Area heritage, has gained attention for blending traditional Filipino aesthetics with contemporary fashion. Its co-founders have built the label from grassroots beginnings into a cultural voice that resonates nationally and now gets amplified on the Super Bowl stage.
Joining them are Aaron De La Cruz, a San Francisco artist whose abstract, playbook-inspired designs turned everyday football motifs into wearable art, and BLVCK SCVLE, known for its dark, architectural streetwear aesthetic that incorporates iconic Bay Area imagery.
Together, these three brands bring fresh, community-driven perspectives to the NFL’s Origins capsule — limited-edition T-shirts, hoodies, varsity jackets, and other fanwear that reflect both local identity and football culture. Pieces from the collection debuted at a Super Bowl week launch event in San Francisco and are available through select online channels.
With Super Bowl LX taking place on February 8, 2026 in the Bay Area, this collaboration underscores the NFL’s effort to celebrate creativity and diversity alongside the game’s biggest weekend.
Header photo credit: Nostalgia/ IG
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