Paige Bueckers and other WNBA rookies team up with Coach for its latest campaign.
Talk about getting that bag.
Coach just teamed up with the WNBA in a major multiyear collab that’s all about mixing bold fashion with the energy of pro basketball. Coach is now the official luxury handbag partner of the WNBA, and they kicked things off in style at the 2025 WNBA Draft. They hosted the Orange Carpet, spotlighting five rising stars—Paige Bueckers, Hailey Van Lith, Aneesah Morrow, Kiki Iriafen, and Sonia Citron—each showing off their own iconic looks.
This isn’t just about bags and outfits, though. Coach is also stepping up as the presenting partner of WNBA Pride, supporting the LGBTQ+ community with a campaign called “Pride Is Love.” And they’re not stopping there—Coach is also partnering with the 2025 WNBA All-Star Game in Indianapolis, keeping the momentum going all season.
At its core, this partnership is about more than fashion or sports—it’s about owning your identity, expressing yourself fearlessly, and showing up as your most authentic self.
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